Domain Investing - Investments That Pay Dividends (Part 2)

by Smash Masterson

It is pretty plain to see exactly what somebody wants by want they have typed out on the keyboard: There are so many people that search for cell phones who will actually type in cellphones.com time after time so these guys can save loads in advertising costs.

Quality has not effect on your site’s traffic. Banners and pop ups have no negative effect on traffic. A high price range product will not deter traffic. The quality of the site content won’t even stop traffic coming. The reason is that the actual domain name is that powerful that it alone will send your site traffic. I would highly recommend that you would do the opposite though to get better conversions.

I know it sounds amazing people would type in a keyword string and add a dot com, but they do. In fact, it’s estimated that 50% of all Internet traffic is type-in, also known as direct navigation. And when you take out the obvious destinations people type-in like Yahoo, Google, and MSN, the number is still almost 20%. I didn’t believe it myself, but worked with a search engine client a few years back and discovered two very interesting facts about online users that if you understand, will make you money:

Get this - 1) Searches done in the address bar add up to a staggering 31% of every single search. 2) A moderate 28% of address look ups are carried out in the search bar. People just have no idea on how to use the dam internet, but that allows us Domainers to reap the benefits. Did you know why “yahoo.com heads the searched terms list? I wonder why.

The visitor value of a site like cellphones.com would reach around 125,000 direct visits per month so what would they have to do with such domain name power to reach 6 figure net monthly profits? Well they would only need to put in place a well run affiliate program on one side and then pay about a dollar for “cell phones” as a keyword. That it not a lot of effort to turn a domain name into a million bucks a month.

If you added to the power of this domain name to a high street business that sells cell phones, then you would probably be able to increase sales up to 3 million dollars per month. What power domain names can have on a business like cellphones.com which is worth a seven figure number. We can now see how important it is for domain names to be part of a perfectly structured business plan. Investment-grade keyword domains are responsible for this e-commerce powerhouse that can pay great dividends, gives you a monthly income and right up until you decide on selling your web site.

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